SAFC Heroes volunteers at Pasig LGU’s tree farming initiative on Earth Day 2024

In a powerful demonstration of community involvement and environmental stewardship, SAFC Heroes volunteers participated in the Earth Day 2024 tree growing event organized by the Pasig City Local Government Unit (LGU). This important event, led by Mayor Vico Sotto and coordinated by the Pasig City Environmental Resources Office (CENRO), led by Mr. Allendri Angeles, took place at Pasig Central Elementary School, where nearly 70 seedlings were planted.

The initiative, called the “Batang Bantay Kalikasan”(BBK) project, aims to promote love and responsibility for the environment among the city’s youth. It fits perfectly with the objectives of the SAFC Heroes’ Green Hero (#IamGreenHero) campaign, which encourages community involvement in sustainable practices.

“Participating in this tree growing event has been an enriching experience for all our SAFC Heroes (employee volunteers),” said Ruscely Sanchez, Chief People Officer of SAFC. “We are excited to support Pasig City’s innovative approach to environmental education and are committed to continuing our involvement in such transformative community projects.”

The event was also attended by Pasig City Vice Mayor Dudut Jaworski, Councilors Kiko Rustia and Angelu de Leon, who jointly emphasized the importance of community involvement in environmental conservation efforts. Tree planting – or rather tree growing – is seen as a foundation for continued environmental education and stewardship in Pasig City.

The Batang Bantay Kalikasan project not only aims to green the local environment, but also to integrate environmental sustainability into the educational curriculum of the city’s schools. “This project goes beyond planting trees; it is about cultivating a sustainable future and instilling ecological values ​​in our next generation,” said Councilor Kiko Rustia, chairman of Pasig LGU’s Committee on Environmental Protection and Human Ecology.

SAFC Heroes’ involvement in the Earth Day event is part of a broader commitment to environmental stewardship, in line with their mission to empower communities to undertake sustainability initiatives. The #IamGreenHero campaign has been crucial in mobilizing volunteers for various eco-friendly projects in the region.

“We believe real change starts at the community level,” said Rob de Jesus, head of the Corporate Communications Group. “Our SAFC heroes or our volunteers are not only helping to plant trees today, but are also part of a larger movement to nurture these young environmental stewards of tomorrow.”

ADVT.

This article is brought to you by SAFC.